Personal Statement:

I am interested in the consumption of products for personal use and the household in urban India in the 20th century, and its relation with notions of gender, class and modernity.

Selected Publications:

“Cultural branding in India: the case of Godrej “Storwel” cupboards (1944-1991)”, Journal of Historical Research in Marketing 10, no. 3 (August 2018): 224-241.