UCSB Homepage UCSB History Department Homepage Sign In

Lisa Jacobson

Current Courses

Spring 2014 (current)


Department Fields

Announcements

There are no announcements

U.S. Social and Cultural History


Associate Professor
Ph.D., University of California Los Angeles, 1997

Office: HSSB 4232
Spring 2014 Hours: Wed, 1-2; Th, 3:30-4:45, and by appt.
Phone: (805) 893-2646   Fax: (805) 893-8795


I am a cultural historian of the twentieth-century United States, with research interests that span a variety of subfields, including the histories of consumption, family and childhood, business, gender, and food and alcohol. One unifying thread in all my research is the broad question of how new markets are created, challenged, and legitimized. My book, Raising Consumers: Children and the American Mass Market in the Early Twentieth Century (2004), examines how the alternately competing and complementary agendas of advertisers, parents, child experts, educators, and children themselves shaped and defined a distinctive children’s consumer culture in the early twentieth century. My new project—a comparative study of vintners, brewers, and distillers—examines how alcohol producers, advertisers, popular media, tastemakers, and consumers forged distinctive (and sometimes antagonistic) cultures of drink in the four decades following Prohibition’s repeal in 1933. Alcohol may seem far afield from children’s consumer culture, but both represent morally ambiguous markets that test social and cultural boundaries and continually face challenges to their legitimacy.

Research and Teaching Interests

  • United States History, Late Nineteenth and Twentieth Centuries
  • Consumer Culture
    Specialization in history of advertising, children's consumer culture, food and drink
  • History of Family and Childhood
  • Gender History
  • Public History
    Specialization in oral history

Current Projects

  • Fashioning New Cultures of Drink: Alcohol's Quest for Legitimacy after Prohibition (book project)

Selected Publications

Undergraduate and Graduate Courses

  • History 17B: The American People: Sectional Crisis through Progressivism
  • History 175A: American Cultural History
    1830-1920
  • History 175B: American Cultural History
    1920s-1970s
  • History 175D: History of American Families and Children
  • History 193F: Food in World History
  • History 175P: Proseminar in American Cultural History
    Most recent topic: Culture of the Cold War
  • History 197DR: Directed Readings
    Recent Topics: Food in American History; Prohibition and Its Legacies. Intensive reading seminar, with 10-page research paper.
  • History 201AM: Advanced Historical Literature (American)
    Recent topics: Consumer Culture, History of American Families
  • History 275A/275B: Research Seminar in American Cultural History

Honors and Professional Activities

  • Participant, Food and the Body Multicampus Research Program
  • Member, Board of Trustees, BHC, 2008-2011
  • Associate Editor, Enterprise and Society, 2007-2011
  • Distinguished Lecturer, Organization of American Historians, 2004-2011
  • Reviews Editor, The Public Historian, 2004-2006